Focus venture, 2026. An AI operations studio. A cortex is an operational brain for a business — BYOI built its own before this was a category.

We build, teach, and research sovereign cognitive infrastructure for modern enterprises.

Real-time AI sales coaching. Live, in-ear guidance while the call is happening, not post-call analytics.

Voice-native machine cognition built for high-stakes conversation and enterprise distribution.

Editorial imagery, design systems, and coded environments without traditional production constraints.

Moving across fashion, visual culture, identity systems, and machine aesthetics. Led by Jacob Hägg.

AI-generated art, spatial computing, and interactive 3D browser architecture.

Personal work presented as an in-browser digital gallery and permanent collection.

Experimental technical research and systems architecture laboratory.

Applied investigations into hardware interfaces, autonomous protocols, and physical-digital synthesis.

Regenerative culinary and soil systems research venture.

Cultivating biological density, terroir provenance, and ecological craft.

Previous practice, 2011–2020. Founded Stockholm, built Los Angeles. A decade uniting women’s streetwear, graphic design, and photography.

Stocked by Colette and I.T; worn by Billie Eilish, Charli XCX, and Rihanna; catalogued in MoMA.