Continuity across chapters — from Brashy Studios (2011–2019) to Intelligence Matters (2024–infinite).

Founded by Jacob Hägg and Axel Hägg. System design meets cultural direction.

Focus venture, 2026. An AI operations studio. A cortex is an operational brain for a business — BYOI built its own before this was a category, and now builds, teaches, and researches them for others.

Real-time AI sales coaching. Live, in-ear guidance while the call is happening, not post-call analytics. Voice-native machine cognition built for high-stakes conversation.

Editorial imagery, design systems, and coded environments without traditional production constraints. Moving across fashion, visual culture, identity systems, and machine-native aesthetics. Led by Jacob Hägg.

AI-generated art, spatial computing, and interactive 3D browser architecture. Personal work by Jacob Hägg presented as a walk-through digital gallery and permanent collection.

Previous practice, 2011–2020. Founded Stockholm, built Los Angeles. A decade uniting women’s streetwear, graphic design, and photography.

Stocked by Colette and I.T; worn by Billie Eilish, Charli XCX, and Rihanna; catalogued in MoMA.

P·005 · Real-time biometric mesh capture, depth geometry, and cryptographic identity. Personal R&D experiment from the HHG playground.